What's the value in being first? Of course, there can be great reward: A company to do something first is often remembered most for their pioneering spirit or forward thinking. It is possible though, for established brands, in the rush to be a trendsetter in the marketplace, to run a huge risk of being completely tone deaf.
What's the value in being first? Of course, there can be great reward: A company to do something first is often remembered most for their pioneering spirit or forward thinking. It is possible though, for established brands, in the rush to be a trendsetter in the marketplace, to run a huge risk of being completely tone deaf.
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